While the game and further additivepush towards mobile is obvious and essential, the announcement and presentation of Diablo Immortal at BlizzCon - a one-company marketing event for the most hardcore paying fans - was stupid. Remember, it was Activision Blizzard that tried to monetize the awful Diablo 3 auction house and that still to this day have gambling-esque loot boxes in Overwatch. And it's going to make a ton of money, even if it does include sketchy monetization practices and grind-heavy gameplay. Diablo Immortal, from a business and growth perspective, is a no brainer and that's why Blizzard has even more mobile games on the way. Take an established brand or IP, convert it to an optimized free-to-play mobile experience, and you can reach out to the most-popular platforms in the world (Android and iOS). ![]() Mobile games make money, and can be mega profitable versus their relatively inexpensive development costs. Here are our thoughts on BlizzCon 2018's Diablo Immortal reveal. ![]() The trailers for Diablo Immortal are setting records for the amount of dislikes they're getting, comments are disappearing, and Reddit has been flooded with anti-Blizzard memes and game journalists debate whether some fans are too entitled or not. Long story short, fans wanted the inevitable Diablo 4 announcement for PC (which reportedly was planned for BlizzCon 2018 originally) and instead got a seemingly China-focused mobile game that was quickly developed where chances are there will be some harsh and controversial monetization options (because these things make money). Related: Diablo Creator Shares Thoughts on Diablo Immortal Reactions
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